
All About Placement.
Placement is a full-service creative placemaking firm providing diverse site planning, design, and project management services. Placement crafts immersive, art-driven spaces that spark connection, curiosity, and community vitality. Using the magical science of nature, sound, and color, Placement breathes life back into everyday spaces.
Rooted in creativity, sustainability, and innovation, Placement’s work integrates tactical design and multisensory experiences to transform everyday places into vibrant, engaging destinations. From interactive wayfinding systems and downtown decor programs to pocket parks and waterfront plans, we collaborate with cities, downtown organizations, and districts to reimagine public realms as walkable, active, and inspiring.
Services
Environmental & Experiential Graphic Design
Municipal signage, environmental signage, event signage, street pole banners, and more.
Public Event Planning & Management
Main street events, bar crawls, festivals, food truck events, farmer’s markets, artistan markets, concerts and cultural events.
Retail & User Experience Design
Interior and exterior planning, design, and improvements for businesses to improve customer engagement and experience.
Place Branding & Destination Marketing
Marketing and communications, graphic design, brand design and management, user experience design.
Public Space Activation & Tactical Urbanism
Low-scale interventions for public spaces, commercial businesses, residential properties, educational facilities and campuses.
BID Management & Advisory Services
Full-service management and advisory services for BIDs, SIDs, Historic and Cultural Districts.
Project Management
Wrap-around project management services for public and capital projects.
Research & Policy Development
Professional research, policy analysis, and public policy development.
Public Art, Seasonal & Holiday Decor
Public murals, pole decor, Christmas trees, holiday lighting, public art installations.
Downtown Revitalization & Tourism Strategy
Advisory services to improve walkability, pedestrian experience, and economic development for destinations, cities, downtowns, districts, and regions.
Board Management & Education
Board management, education, and training services for downtown management and nonprofit community development organizations.
Grant Writing & Management
Grant writing and post-award management services for nonprofit community development organizations.
Who we serve
Cities & Municipalities
Business Improvement Districts (BIDs)
Special Improvement Districts (SIDs)
Downtown & Main Street Associations
Historic & Cultural Districts
Tourism & Destination Marketing Organizations
Retailers, Small Businesses & Merchant Associations
Real Estate Developers
Schools, Colleges & Universities
Community Development Corporations (CDCs)
Public Agencies & Arts Commissions
and more!
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At Placement, our work is rooted in creativity. We embrace and are led by imaginative and innovative thinking, masterfully blending the arts, light, sound, color, and multisensory design into our work.
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Placement remains committed to advancing sustainability, conservation, and preservation. Our work blends nature-based solutions and green elements into public space design at every opportunity to create livable, breathable, and sustainable spaces.
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At Placement, we believe in pushing the boundaries of design to re-imagine public spaces through innovative problem-solving, policy, and systems changes.
Guiding Principles
Impact
15
Cities
26
Districts
27
Spaces
5
Events & Experiences
7
Public Art Installations
Placement is led by Danielle Russell, PhD(c), MS, PMP
With over a decade of experience at the intersection of community development, public policy, and arts-based engagement, Danielle brings a uniquely interdisciplinary approach to placemaking that is both creative and grounded in data-driven strategy.
Danielle holds a B.A. in Arts Administration, an M.S. in Urban Placemaking & Management, a Project Management Professional certification, and is currently completing a Ph.D. in Public Policy, with a research focus on environmental policy, poverty, and place-based equity. Her academic path reflects a lifelong commitment to understanding how space, culture, and policy coalesce to shape healthier, more vibrant communities.
A natural integrator of disciplines, Danielle balances the intuitive and analytical with ease. On one side, she draws on her deep appreciation for art, nature, social sciences, and philosophy—guided by an instinctive feel for aesthetics, community identity, and human behavior. Her thinking is shaped by the ways people connect to place, purpose, and each other. On the other hand, she brings the rigor of a policy analyst: fluent in geospatial mapping, statistical modeling, environmental economics, and project management. Her work in biophilic design and systems thinking bridges the gap between what places look like and how they make us feel.
Danielle’s professional journey spans roles in public administration, nonprofit leadership, and urban policy research, where she has designed and implemented community programs, conducted impact evaluations, secured funding, and advised on downtown revitalization, destination development, and equitable policy design. At Placement, she continues to champion creative solutions that integrate ecological awareness, cultural heritage, and human-centered design—empowering places and the people who shape them.
Let’s create something meaningful.
Dr. Danielle Russell, PhD(c), MS, PMP Founder & Principal