About Placement

Led by Danielle Russell, MS, PMP – Urban Strategist, Policy Advocate, and Systems Builder

Placement was founded on the belief that place is power—and that equitable, creative, and community-driven design has the potential to transform how we live, work, and connect.

As Founder and CEO, Danielle Russell brings over a decade of experience in urban planning, public policy, and philanthropic strategy. Her career has spanned multi-million dollar grantmaking portfolios, downtown revitalization, and systems-level work that bridges public health, equity, and place-based innovation.

With a foundation in research and a passion for collaboration, Placement blends the rigor of public planning with the artistry of design. Danielle’s approach is strategic yet intuitive, rooted in data but led by community voice.

Whether shaping spatial strategies, guiding philanthropic investments, or advising cross-sector coalitions, Placement is here to help partners imagine and implement bold, inclusive futures.

This is just the beginning. Placement is growing into a practice that brings together thinkers, makers, and doers—committed to justice, sustainability, and creative problem-solving.

Let’s create something meaningful.